Modern day recruiters have to wear many hats. They need to have marketing skills to attract and hire A talent. They need to be analytically driven to leverage data to improve recruiting strategy. They need talent acquisition skills like that of a detective to scout out passive candidates. Emerging new recruiting trends can make even the most experienced recruiter find they are out of sync with the current trends in recruitment.


  1. Sales and Marketing Skills

It used to be that candidate sourcing was the most difficult part of recruiting. Times have changed now and top talent from anywhere in the world is available at the click of a computer key. Recruitment software with Talent CRM can run automated search algorithms. Candidate assessment tools can be done online. Human recruiters must do what systems can’t- sell. This is a new talent acquisition skill that was never called for before. Recruiters must create effective marketing pitches to sell their company to a potential A list hire.  They need to hone their skills in building talent pipelines and marketing skills that spotlight the right perks, benefits and opportunities to get passive candidates interested.

2. Relationship building skills

The opportunities are endless and the job market has opened up. It is a candidate market right now and it can all boil down to the relationship-building formula that skilled recruiters have honed. It takes a series of emails and phone calls to get a candidate come in for an interview and it does not stop there. As the recruiter, you have positioned yourself as the face of the company. Building a positive relationship with the candidate will encourage them to consider your offer as a good career progression with a positive work culture. The current trends in recruitment call for strong interpersonal skills– a tight rope walk between professional yet friendly. Building positive relationships is one of the essential skills in recruiting that every HR personnelmust learn. It takes a lot of time, effort and patience.

3. Be a Data Monkey

Number crunching and letting data drive strategic decisions was unheard of in the HR department. Data monkeys were for the business analytics team. It is no longer true and data-based decision making is one of the essential skills in recruitment. Each candidate recommendation must be backed by data and business impact analysis. 71% of companies say that people analytics is the top skill needed for recruiters.

The data scientists will still run the algorithms but recruiting executives need to learn to interpret data and convert them into actionable outcomes. This requires recruiters to learn predictive analytics and metrics to the extent where they can alert hiring managers of recruitment problems as well as opportunities.

4. Influence new-hire retentions

Today, retention is as important as hiring. Gone are the days when recruiters were evaluated only on how quickly they closed positions. The current trends in recruitment requirerecruiters to learn retention related skills. All aspects of talent management have got integrated and the relationship that recruiters develop during the hiring process must segue into lowering attrition rates. The cost is too high when it comes to repeating the cycle of sourcing and recruiting because of candidates leaving within a year of hire. Retention skills will be a shared role that recruiters will need to take on along with hiring managers

5. Ability to adapt to new technology

Becoming a dinosaur in the recruiting world is a very real threat. This is because technology is rapidly changing and by the time you have acclimatized to a new technology, another one is on its way in. The tools recruiters use will become more sophisticated with AI and Machine Learning becoming an integral part. Recruiters will need to keep pace with changing technology while creating a candidate experience with a human touch.

To thrive in this new work era, recruiters need to arm themselves with these talent acquisition skills that include social marketing and tech skills, if they want to remain relevant